This module discusses the travel industry worldwide as well as in Finland and specifically in Lapland. The goal is to make you understand the significance of the tourism industry in Lapland, and the importance of various stakeholder groups of tourism. Social responsibility and and social license to operate are important aspects to consider within the travel business, so this module will also teach you about things that strengthen or weaken the businesses relationship with the stakeholders and thus the social license. Goals: You understand the significance and special features of the tourism industry in Lapland. You understand the significance of social responsibility and the social license to operate for tourism business. Contents: Global tourism Tourism in Finland The tourism industry in Lapland Social responsibility and social license to operate Lessons: Lesson 1 – Tourism industry in Europe, Finland and Finnish Lapland Lesson 2 – Stakeholders in tourism industry

This module will teach you about the nature, animals and culture of Lapland, including about Finnish language and other languages spoken in Lapland. You will learn about the natural phenomena in the Arctic region and the special characteristics of nature in Lapland. You will also learn some useful phrases in Finnish. The goal is also to learn about life in Lapland and learn to appreciate it. Goals: You know the natural phenomena and nature in the Arctic region. You know and appreciate the culture and life in Lapland. Contents: Basic information about Finnish and other languages spoken in Lapland Natural phenomena: snow and winter, northern lights, midnight sun Nature and waterways in Lapland The population, history and culture of Lapland Reindeer and reindeer herding Huskies and other animals Santa Claus Lessons: Lesson 1 – About Finnish Language Lesson 2 – Info About Lapland

Safety and security are essential factors to consider within the travel business, so this module will teach you about the safety and security in tourism for customers and guides themselves. You will also learn about the safety value chain approach and the networks that programme service companies operate in. Goals: You know why the safety and security is so important in tourism for customers and guides You learn how to advocate for your own safety You understand the value chain approach to safety You understand the significance of networks in the operation of programme service companies Lesson 1 – Safety and Security in Tourism Lesson 2 – Operator Network & Safety Value Chain

This module looks at responsible activities within the programme service industry. You will learn what the different dimensions of responsible tourism, such as cultural and environmental responsibility. You will also learn about your rights and duties as an employee, and what to do if you encounter problems with your employer. The module also discusses safety culture as a part of responsible tourism activities, and how to work responsibly in different natural environments, while also adhering to everyman’s right. Goals: You understand the different dimensions of responsible tourism, such as cultural and environmental responsibility You know the rights and duties of an employee. You know how to act responsibly in natural environments. You know the everyman’s right. Lessons: Lesson 1 – Responsibility within the programme services industry Lesson 2 – Responsible employer: Rights & duties of employee

In this module, you will gain insight into working in cold environment. The goal is for you to learn to work proactively under cold conditions. You will learn to understand the effects of winter conditions on the body, to protect your customers against the cold, and to guide them in recognising cold exposure. Goals: You understand the effects of winter conditions on the body. You know how to work proactively under cold conditions. You can protect yourself against the cold. You can instruct your group in cold weather recognition, cold protection and treating cold exposure. Contents: The cold and its effects on the body Proactive protection against the cold Working in the cold Lessons: Lesson 1 – The Cold and its Effects on the Body Lesson 2 – Basics of Proactive Protection Against the Cold Lesson 3 – Identify, Prevent and Monitor the Symptoms of Cold

In this module, you get to solve tricky situations that a guide may encounter. At the same time, you learn about leading customer groups and intercultural communication during guiding scenarios. Guides need to be able to present themselves convincingly but in an entertaining manner. Therefore you will also learn about stories and storytelling, and their role in tourism work. The module will allow you to practice and develop your own presentation and language skills. Goals: You can lead customer groups and solve problems. You can present yourself convincingly and take different scenarios and cultures into account. Lessons: Lesson 1 – Cross-cultural communication and language skills Lesson 2 – Group Leading skills Lesson 3 – Stories and storytelling

The module focuses on snowmobiling, including snowmobile control and providing safe guide services during snowmobile safaris. Goals: You understand the importance of anticipation in traffic You can control a snowmobile You can guide a snowmobile safari Contents: Legislation Traffic risks Snowmobile control Snowmobile safari progression Actions under special conditions Lessons: Lesson 1 – Introduction to Snowmobiling Lesson 2 Video – Snowmobile Safari